The Juwel Way

We focus on doing the simple things better. We implement better systems, better infrastructure and better processes- everything from delivery logistics to the point of sale.


We do business in the right way to secure the trust of our stakeholders and set the highest standards.


Our Brand Promise

We operate in a very challenging and dynamic environment which requires out-of the- box thinking and innovation. We aim at adding value to our customers’ business with the art of creativity. Our slogan, ‘Creative Solutions, Our Passion’ epitomizes everything we do. It forms the basis for our approach to meeting and exceeding our customers’ needs.


Where we are going

  • Downstream market leader.
  • 200 retail sites via strategic partnerships.
  • Launch depot plus jetty.
  • $38.1m cumulative PAT in first 5 years.
  • Best team in the industry.
  • West African presence.